Boundary Management applied to marketing and sales provides an unprecedented focus for organizations.  Boundary Management's ability to quickly identify customers from non-customers is powerful and efficient.  Wasted effort in marketing, sales, manufacturing, and operations can be redirected.  Customer satisfaction rises because customers are better targeted.  Sales costs are reduced as more time is spent on real customers and less time is spent on marginal customers. 

Few organizations know who their true customers are.  An often unrecognized point is that the organization chooses them as much as they choose the organization.  Unfortunately, often organizations give away this important authority without knowing it.  When customers are given complete authority in choice, organizations will provide services and products that dilute their ability to be successful.  

At the heart of an organization is its ability to identify its customers and to provide a product or service that has value for them.  Boundary Management Sales Strategies provide a unique process that focuses an organization's effort on those it has identified as customers, and minimizes the resources devoted to marginal customers.  

This is a highly customized program based on the needs of the client organization.  This approach can be quite extensive or assess a narrow piece of the market.  It can help start ups or well-established organizations.

Further information about identifying customers from non-customers can be found in the article on creating an Organizational Identity and a Boundary Management Sales Strategy Worksheet.