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Featured Question: What happens when the Owners don't want to be the Owners? We have identified whom be believe to be the Owners and tried to connect with them. We have attempted multiple approaches, but they are truly not interested acting as Owners. They have little interest in creating a voice other than to represent their own personal needs.

Answer: First, it is not unusual to have some Owners not see themselves as Owners. You can't make them owners just because you are willing to listen to them. However, it is unusual for all of them to be unwilling to speak as Owners. Given what you have stated, there are at least two possible strategies that you might use. First, some of their interests may translate into Ends. These may be the Ends, even though they are strictly personal. The second strategy is to best guess what they would say if they acted as Owners. There is another option, which may not be obvious. You might want to reconsider whether this group of people should be identified as the Owners.

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